• Perfume bottle with a dark brown cap on a light gray background
  • Model laying on floor holding a bottle of 'Main Character' against a wooden background
  • Main Character Alia fragrance resting on white leather bag
  • Model holding a perfume bottle in a kitchen setting
  • Alia Main Character perfume on black leather background
  • Four panel collage of a woman holding a perfume bottle with text indicating 'Main Character', 'Alter Ego Collection', 'Eau de Parfum', and 'Alia'.
  • Person holding the 'Main Character' perfume bottle, whilst lying back on a wooden chair with a light background
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Alia

Main Character

Main Character

Eau de Parfum 30ml
Unmistakably you.

The signature you. Cool, calm, and grounded. Effortlessly self-assured. Magnetic without performance. The version of you that knows exactly who you are and moves through the world with allure and impact. The scent is mesmerising: soft, fresh, and subtly spiced with something unexpected.

 

£60.00 GBP
£60.00 GBP
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Taxes included. Shipping calculated at checkout.
Scent Notes

Scent Notes

  • Top: Angelica Root, Turmeric Leaf
  • Heart: Mimosa AS, Orris, Orange Blossom, Tonka
  • Base: Ambroxan, Oakwood AF, White Musk


Wear It When

Wear It When


  • When you’re showing up as your future self
  • When you’re turning your sidewalk into a runway
  • On the days you move with calm conviction
  • When effortlessness is your edge
  • When you want to feel grounded, clear, and completely in flow
Application Affirmations

Application Affirmations


  • I love who I am and who I am becoming
  • I move through the world with ease & quiet confidence
  • My authenticity is my superpower
  • I am enough, exactly as I am

Roxie Says

Roxie Says


As soon as I smelt this scent, I knew it was ‘the one’. I’ve never smelt anything like it, it’s fresh yet sexy and has a depth to it too. It’s hard to describe this one, but it’s just divine! I wear it as my everyday scent.
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Get 10% off when you purchase all 3 characters

Pre-order faqs

Can I place a pre-order if I’m outside the UK?

Pre-orders are currently only available for customers in the UK. We’re working hard to make them available in more locations soon.

When will pre-orders open in the EU and UAE?

Pre-orders will be available in the EU and UAE soon. If you’d like to be the first to know when they launch, sign up to our mailing list for updates.

When will my pre-order be shipped?

Pre-orders will be shipped the week commencing 27th October. You will receive an email notification with tracking details as soon as your order has been dispatched.

Do I need to pay now for my pre-order?

Yes, payment is taken in full at the time you place your pre-order.

Can I cancel my pre-order

Yes, please see our policy on pre-order cancellations.

Customer Reviews

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